Accelerating the circular economy in africa through design.

Act now. Join the Circular Squared revolution and become a catalyst for sustainable design in Africa.

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Community

Africa, with a median age of 19, is emerging as a global force amid rapid economic modernisation. That's where Circular Squared comes in – we're a non-profit that champions circular economic thinking, urging aspiring entrepreneurs in manufacturing and retail to adopt regenerative practices.

We aim to contribute to Africa's sustainable renaissance through advocacy, thought leadership, and mentorship.

Africa, with a median age of 19, is emerging as a global force amid rapid economic modernisation. That's where Circular Squared comes in – we're a non-profit that champions circular economic thinking, urging aspiring entrepreneurs in manufacturing and retail to adopt regenerative practices.

We aim to contribute to Africa's sustainable renaissance through advocacy, thought leadership, and mentorship.

WHY

Be the designer of your world and not merely the consumer of it.- James Clear

Together, we can build a better future amid uncertainties.

The linear consumption model of extracting, consuming, and discarding, has proven unsustainable. At Circular Squared, we envision a future where design-led thinking addresses environmental challenges. Drawing on our innate problem-solving abilities, we can craft sustainable solutions, create equitable systems, and foster conscious innovation.

Case Studies: OTO Chair by One to One, Hemp Acoustic Panels by Vank, Vase Collection by Sustaign
WHAT

DO MORE GOOD 
& EVEN LESS BAD.

Committed to the circular economy, we emphasise extending product lifecycles and minimising waste through sharing, leasing, reusing, repairing, refurbishing, and recycling. As a non-profit, we promote regenerative thinking and design in Africa, aiming to position South Africa as the circular economy gateway and establish the continent's first recognised authority for circular economy accreditation.

Case Studies: Prowl Studio’s Peel Chair, Polygood’s Recycled Plastic Substrate
HOW

WASTE NOT.
WANT LESS.

  • Black Umbrellas

    Black Umbrellas, a development incubation partner of the Cyril Ramaphosa Foundation, now includes a Circular Economy Module in its SME training programme. 'Creating a Sustainable Future: Circular Economy in Product Design with Plastic Waste' centres design as a means to address sustainability challenges and 'waste' as a resource to be utilised.

  • Sustainable Design Week Africa

    Sustainable Design Week Africa launches in September 2024, at the V&A Waterfront and will include a three-day ‘Circular Summit’ to inspire circular thinking, challenge designers and producers, foster the circular community and share learnings.

  • The Circular Summit

    The Circular Summit will be a three-day gathering to inspire circular thinking, challenge designers and producers, foster the circular community and share learnings.

  • Circular Collection

    As the centrepiece of the first circular retail exhibition in Africa featuring a curated mix of eco-conscious retailers selling leading sustainable products, Circular Collection will be the shop window for ideas and inspiration of the Circular Squared collective.  

From Jeans to Chair, by PLANQ.
Case Studies: Mater Furniture from Waste, From Jeans to Chair, by PLANQ.
WHO

IT’S UP TO US!

The Team

Sean Weldon

Sean Weldon

A serial connector, networker and entrepreneur with over 30 years of global experience in the furniture, design, contract and hospitality industry. He has been involved in numerous iconic hospitality projects locally and internationally, as well as key partnerships with Woolworths and Naspers.

Zulfiq Isaacs

Zulfiq Isaacs

Is well known as a serial tech entrepreneur, venture builder and digital innovation enabler. Founder and CEO of Liquid Thought and the Liquid Technology Group, he is also co-founder of Money-smart, Bettr Bank, C-Switch, Club Cloud, BlackStreet, Moonshot Ventures, Liquid Energy, and Property Data Solutions.

Brad Armitage

Brad Armitage

Has been active in the brand development and strategic consultancy space since 1999. He has co-founded brands such as vide e caffe, AND UNION Drinks Co. and Habitus, and currently sits on the board of Sentinel Ocean Alliance (SOA). His list of global brand strategy clients includes the likes of Plascon, YOCO, Boschendal , keeyu, Papinelle, Mikros, Peralta Beach, TypeTwoThree Adventures, Gloria Jeans Coffee, Rampelt Real Estates, and Cape Town City FC.

Heath Nash

Heath Nash

A designer renowned for his exceptional environmentally-conscious creations rooted in South African ingenuity. In 2010, he received an eco-lighting award, thus affirming his commitment to innovation with an eco-friendly touch. In 2013, Nash's work was honoured with a display at the esteemed Southern Guild Museum of African Design, and he was appointed Head of Sustainable Design at Circular Squared when upon formation in 2023.

Tim Harris

Tim Harris

Has two decades of strategic management experience, specialising in the interface between the public and private sectors. He is a former MP, Shadow Minister of Trade and Finance, and the former CEO of Wesgro, the Cape’s economic development and tourism agency. He currently serves on the boards of Cape BPO and the Cape Town Film Studio.

Victoria Engelhorn

Victoria Engelhorn

Is a philanthropist and social investment leader with over 20 years of experience in retail and hospitality. She is currently the director of Cape Heritage Hotel, Brugarol Wine and Olive Farm, and its farm-to-table restaurant ‘Brugarol X’ in Barcelona, Spain. Recently awarded the Inyathelo Award for Philanthropy in Youth Development, Victoria is chairperson of the Zip Zap Circus and a regular keynote speaker on Social Entrepreneurship and Impact Travel at Women’s Forum events.

Our Partners

Black Umbrellas

Enterprise Development Partner

Black Umbrellas is a non-profit organisation that partners with entrepreneurs, enterprises, investors, and communities, with the purpose of driving an inclusive and sustainable economic future by enabling the success of emerging black entrepreneurs.

Visi

Media Partner

We create growth and transform lives by helping our clients win at the point South Africa's premium decor, design and architecture magazine VISI is a celebration of living well. VISI is committed to bringing readers the best of South African design, decor and architecture.

V&A Waterfront

Retail Partner

We are a beloved landmark, home to a colourful array of retailers, commercial properties, entrepreneurs, leisure attractions and hospitality enterprises, residential accommodation and a significant volume of ocean-related businesses. What makes the Waterfront unique is that we are a private space being run as a public one, and that we encounter many of the sustainability, opportunity and inclusivity challenges faced by cities globally. We are able, in effect, to be a “safe” lab for testing and refining innovations and prototypes prior to launching them into the world.

Smollan

Strategic Partner

We create growth and transform lives by helping our clients win at the point of purchase. By focusing on education, empowerment and engagement, we help more people achieve their dreams, support their families, and strengthen their communities. Creating an alliance of strategic partners, industry bodies, suppliers and shareholders focused on a larger mission allows our initiatives to ripple into waves of change.

Case Studies: ByBorre Expressions challenging supply chains, Ganni Store by Smile Plastics
WHERE

Less talk.
More action.

Contact us to find out how we collaborate.

Email Us info@circularsquared.com

Visit Us Circular Squared,1st Floor, Maker’s Landing, The Cruise Terminal, Victoria & Alfred Waterfront, Cape Town, South Africa, 8001

Act now. Join the Circular Squared revolution and become a catalyst for sustainable design in Africa.

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